Social Listening Report, November 2019

Report to Better Health North East Melbourne by Health Issues Centre

This study set out to understand older adults’ perception of terms associated with ageing such as ‘frail’ and ‘geriatric’ and in doing so, better understand the terminology they would prefer. Health Issues Centre implemented our Social Listening approach on behalf of Better Health North East Melbourne, to answer this inquiry.

Download the full report here: Dont-call-me-frail_Social-listening-report-FINAL-Nov-2019

Thumbnail of report cover