A research methodology that captures the hopes and concerns of the entire community including the marginalised, the vulnerable and the seldom heard.
Social Listening is a powerful tool to give early warning on emerging, over the horizon, health issues before they become headlines.
Big data gives us population trends, correlates indicators and measures prevalence rates. “Small data” generated by Social Listening considers the social context that drives big data and generates insights to answer the question “Why?”
Use Social Listening to identify policy gaps, the unintended consequences of policy change or market failure.
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